Pandora outlook not pretty LOL!

[SMS]

That helped more than double Pandora's ad revenue to $66 million, while fees
from subscribers who pay to listen ad-free rose 80 percent to $9 million.

If more subscribers are paying to listen ad free what is that going to
do to the ability of Pandora to sell more advertising?

If you want equivalent quality to CDs or 64Kbit/s HD Radio you need to
do 128Kb/s ad-free Pandora. Then you're paying not only for Pandora but
if mobile you're paying for enough of a data plan to stream sufficient
hours of Pandora. Once you're doing that, you might as well switch to
Sirius if you can live with the audio quality of Sirius.

Pandora stated that their businsess model depends on cheap data, and in
the mobile space that cheap data is going away.

[sms88]

Post by SMS
Pandora stated that their businsess model depends on cheap data, and in
the mobile space that cheap data is going away.

Thats the truth SMS.

With the reduced royalty rates Pandora could survive. The advantage of
terrestrial radio is that they pay no performance royalties, while
streaming radio does pay royalties. It seems unfair, but maybe it isn't
because recording the Pandora stream, especially the ad-free Pandora One
128-192Kb/s stream and ripping high quality MP3s is easy, while doing
the same on terrestrial radio, with so many commercials, is not. A year
of Pandora One, recording all the streams, and you've built a big
library of music for only $36.

[l***@democrat.com]

This has very little to do with broadcasting...but I am potsing this just to
piss off Farce, and his obsessiion with Pandora!  LOL!
http://www.nypost.com/f/print/news/business/pandora_outlook_not_prett...
Pandora outlook not pretty
By CLAIRE ATKINSON
Last Updated: 12:48 AM, November 23, 2011
Posted: 11:23 PM, November 22, 2011
Internet radio player Pandora reported higher ad revenue and subscriber
fees - but that wasn't enough to satisfy investors spooked by the company's
cautious outlook for the current quarter.
Pandora forecast a fourth-quarter adjusted loss of 2 cents to 4 cents a
share on revenue of $80 million to $84 million. Analysts were expecting a
loss of 2 cents a share and revenue of $82 million, according to Thomson
Reuters.
Pandora shares fell as much as 3.7 percent in extended trading after it
released results. Earlier, the shares closed down 5.4 percent to $11.85.
The stock has been sliding since Pandora's June initial public offering, in
part because of competition from music subscription services such as
Spotify, which has 7.7 million active users per month.
In the third quarter, revenue nearly doubled to $75 million, beating
analysts' estimate of $71.4 million. Profit of 2 cents a share also beat
forecasts for a loss of a penny.
Major advertisers such as AT&T and New York subway operator MTA have been
using Pandora to explore the relatively new world of mobile advertising.
That helped more than double Pandora's ad revenue to $66 million, while fees
from subscribers who pay to listen ad-free rose 80 percent to $9 million.

I don't know. If the fee revenue is rising, there may be a way to
scale the business.

I consider Pandora OK. Not great, but it doesn't suck either.